Becoming the Best Business Model of Yourself

In the entertainment industry—and any industry, really—one of the most important things you can do is treat yourself as a business. As Brian Cutler puts it, “you have to be the best business model that you can be.” When you think of yourself in this way, it becomes clear that success demands focus, time, and commitment.

Consider this: if you were opening a physical business, “how much time are you going to spend at that business? An hour a day, two hours a day?” The truth is, you’d likely be there around the clock, putting in “10, 12, 14, 15 hours a day to get that business off the ground.” Anything less, and your investment—of time, money, and energy—might not pay off. Just like with any business, Brian reminds us that without full dedication, “in 2 to 5 years you will flop.”

This kind of commitment isn’t easy, but it’s essential. If you treat yourself as a brand and dedicate time to developing your skills, expanding your network, and taking on every opportunity to grow, you’ll set yourself apart. Every hour counts, and every ounce of energy contributes to building something sustainable and impactful.